The individual that penned the phrase "there is no such thing as bad press" was horribly mistaken. With information being sent at the speed of light around the world, negative press could be disastrous.

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Step away from your business and see it from the eyes of your targeted customer.

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It seems everyone and everything these days is going green. Consumers, anxious to prove their loyalty to the planet, vote for green products and businesses with their wallets---provided the price is reasonable.

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In this era of dynamic-content websites, the idea is to not become stagnant in the rushing stream of web traffic, but keep your customers and prospects returning to your site. With a “static” or unchanging website, you become culturally obsolete and your potential customers or prospects will end up “bouncing” from your site at alarming [...]

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What gives that thrill, that longing to turn back the clock? Nostalgia. And it's one of the most potent marketing drugs you can legally inject into any sales campaign.

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How important is it to have all the right people in place in order for a business to succeed?

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My brother is a visionary. When you look at his business from a distance you might not think that, but the man has business savvy and an understanding of leveraging technology to encourage business growth that is unmatched in his profession (I am a bit biased of course). My brother is a bankruptcy attorney. I [...]

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Because teens are so inundated with messages every day, drawing their attention to a new danger is extremely difficult. In short, Generations Z is very jaded. So to delve down into the regions of emotion where real change can take place, we must become story tellers—we must tell a story that connects with the audience [...]

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