The individual that penned the phrase "there is no such thing as bad press" was horribly mistaken. With information being sent at the speed of light around the world, negative press could be disastrous.

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It seems everyone and everything these days is going green. Consumers, anxious to prove their loyalty to the planet, vote for green products and businesses with their wallets---provided the price is reasonable.

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What gives that thrill, that longing to turn back the clock? Nostalgia. And it's one of the most potent marketing drugs you can legally inject into any sales campaign.

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Because teens are so inundated with messages every day, drawing their attention to a new danger is extremely difficult. In short, Generations Z is very jaded. So to delve down into the regions of emotion where real change can take place, we must become story tellers—we must tell a story that connects with the audience [...]

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