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Murphy USA | St. Joseph, MO Murphy USA | Dyersburg, TN Murphy USA | Madison, OH Marathon Oil

Corporate Video Production

Case Study: Murphy USA (MUR)

Murphy USA is a national gas company with gas stations at Walmart locations all across the country. In an effort to inspire their store managers to greatness, Murphy decided to honor their top twelve managers at the annual manager’s conference by creating a fast paced, cutting edge video? Enter Clear Blue Studios.

This was a last minute project, with less than a month allotted for the on location video shoots in 14 states, scripting, and editing. The timing was definitely a challenge, but the bigger challenge was finding out what made each store so profitable, what part each manager had in that process, and then effectively telling their story in an exciting and engaging format.

The ultimate goal of the videos was to convey the keys to success to the 1000 other managers attending the conference, and to show them that it is possible for them to have the same level of success, regardless of their location.

So with these challenges in mind, we wrote scripts, interviewed close to a hundred people, and created videos that accomplished each of our client’s objectives.

Case Study: Marathon Oil (MRO)

Clear Blue Studios was contracted to create internal safety videos for the oil production segment of Marathon Oil. With a tight schedule to work with and shoots in 6 states, we turned around three succesful films for safety meetings around the world in 2 weeks.